AbbVie

Communication is pivotal when it comes to facilitating successful change within an organization. Connecting with the right audience, conveying intent and raising awareness of the strategic impact will undoubtably increase the initiatives efficacy. AbbVie Inc. chose to host a regional virtual event to discuss the launch of a three-year programme that would ‘create the right environment for a dramatic mindset change’ in their business. The event included an intricate four-day programme of workshops, strategy sessions and focus groups, all of which required optimal logistical management. To enhance the potential for objectives to be met, AbbVie contracted Serindipity Solutions to manage the delivery of a specially created communications campaign that would introduce attendees to the messaging talking points in the run up to the event.