Does Your Brand’s Virtual Profile Tell the Right Story?

One of the ways in which recent events have shaped the way we do business is to fast track the necessity for brands to engage with the online world.

It seems that almost every company has had to rethink their online strategy and evaluate the effectiveness of their complete virtual profile. From marketing to sales, services to communication, with so much more taking place online and an increased demand for virtual options, brands run the risk of losing out if they don’t have the right virtual profile.

What is a Virtual Profile?

Firstly, it is much bigger than you think it is. Your brand’s virtual profile is a reflection of your messaging that is shown to audiences whenever they engage with you in an online medium. What is most important is that your customers or clients will expect your online presence to be as efficient and as professional as your offline one. It needs to communicate who you are, what you do, how you do it and how you can add value to your target demographic. It can encompass a wide range of elements including the efficiency of your e-commerce, customer service chat functionality, the quality of your communications in everything from a routine Zoom meeting to a Global Virtual Conference, and the adaptability of your services in a virtual setting. If a customer or client has a particular perception of your brand, products or services, the last thing you want is for that to be damaged by poor quality communication or functionality. More and more companies will find themselves being judged by their audience on the calibre of their virtual profile, which makes it even more essential that businesses take the time to ensure theirs is up to scratch.

Critical Evaluation

Now is an excellent time for brands to evaluate their virtual profile and identify where they can make fruitful changes. The upheaval of recent months has begun to dissipate and companies are in a better position to take account of what they need to do to remain in line with their strategic goals, especially during the traditionally quieter summer months. As well as ensuring your brand guidelines are suitable for the modern digital age, it is also important to assess your team’s preparedness for engaging on online channels and that your company is able to participate in the virtual environment effectively, from streaming to broadcasts, meetings to service delivery. It is vital to avoid the emergence of a two tier divide in your organisation between those who embrace technology and those who have traditionally struggled in this area; expert training and support can help give everyone a productive foundation from which to adapt to the new, lasting realities.

What Serindipity Can Do

At Serindipity we know the value of proper investment when it comes to your virtual profile and we also understand how daunting it can be for companies who may be inexperienced in this arena. Our expert team is focused on providing business with fully consolidated brand guidelines that can enhance their online presence and drive revenue. Whenever a customer or client peers in your online ‘shop window’ we can ensure they experience something vibrant, on-message and highly engaging. As well as providing a consultation on tailored options, our virtual profile services include:

  • Creating virtual brand guidelines with colours, fonts and designs that work for the digital world, from social media to video call presentations
  • Development of showreels and brand videos that amplify your message
  • Providing optimised video resolutions, virtual presentation branding and virtual call digital backdrops
  • Generating social media templates and logo or messaging animations
  • Designing website artwork for transforming your look
  • Creating bespoke online product demonstrations and sale presentations templates to help you stand out from the crowd
  • Training for teams on Virtual Management skills and curation of an online skills foundation

If you would like to talk to Serindipity Solutions about help with your strategic goals, virtual assistance, communication, branding or outsourcing, get in touch today to john@serindiptyevents.com or 050 5944226.

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