Hosting a 2022 Event? Here’s Why You Need to be Planning Now
- November 9, 2021
Events are a vital part of business development, audience engagement and internal collaborations. Businesses of all sizes utilise events to connect with their target demographic, launch new products, host internal meetings and share important brand messaging.
They can be reward based or educational, informative, commercial or purely celebratory. In the last couple of years the event industry was significantly curtailed due to the global pandemic.
Many companies were unable to put together essential occasions or had to opt for virtual gatherings. Now that restrictions have been eased and safety protocols can be observed, events are very much back on the calendar. But the impact of the pandemic continues to shape how we approach event management. One of the major elements to consider is planning. Post-pandemic events will require significantly more planning and as much lead time as possible in order to be successful. That is why if you are looking at your proposed event schedule for Q1 or Q2 of 2022, you need to be planning now.
The New Normal for Events
Hosting events can be quite costly and companies want to ensure they can get the best value for their investment. Whilst the outcomes can be financially beneficial, keeping to a reasonable budget from the outset will increase the bottom line results at the end. In the current climate, live events now have an added cost element. Not only do event managers have to build in extra charges for safety measures, they will need to allow for greater flexibility to deal with unforeseen issues or localized rule changes. Here in the UAE, the government’s expert handling of the covid-19 crisis and stringent safety protocols have seen a huge rise in the demand from in-bound tourists and business travellers. This growth, along with the on-going EXPO 2020 exhibition, have resulted in much higher occupancy rates in local hotels, restaurants and leisure destinations. This not only means that event venues, hotel rooms and flight tickets have to be booked further in advance, but they may cost significantly more than in previous years. Adjusting for potential capacity issues will be key for savvy event managers wanting to avoid unnecessary costs and delays.
Sluggish Supply Chains
You may well have heard much talk going on about ‘supply chains’ lately. All over the world countries are facing shortages of items thanks to production and delivery obstacles caused by Covid-19. The newsworthy stories of present-less holiday celebrations are one thing, but global supply chain issues are also concerning for the events industry as a whole. Partial or total shutdowns in various sectors are continuing to have surprising and frustrating consequences. Steel and aluminum manufacturing reductions can impact event equipment, closed borders can curtail the fluid movement of goods or people that might be crucial to a performance and disconnected trade avenues can increase the budget required for giveaways or collaterals. Identifying your specific needs early can allow you to source resources more effectively, prepare for financial increases and long turn around times and give you the chance to find alternative options if necessary.
How Serindipity Solutions Can Help
The key to overcoming the challenges presented by 2022 events in a post-covid world is planning and preparation. In addition to our decades of experience in event management, Serindipity Solutions is fully up to date with all the latest requirements and has an expert team ready to assist on projects of any size. We can advise on what venues are most suitable, which safety protocols are essential and how to navigate the complexities of licenses, permits and supply chain issues. We can also provide state-of-the-art virtual services to enhance your event and keep it open to any guests or participants unable to travel. Our talented brand communications team can also assist with branding, design and videography, to ensure your event stands out and is captured in all its glory. We can provide staffing and logistics assistance, as well as all the technological requirements for the event. We also work with a series of partners on helping to host more eco-friendly events, offering clients the option of reducing their carbon footprint and staying in line with their corporate goals via paperless events and sustainable events.
At Serindipity Solutions our expert team can provide you with the experience and knowledge to successfully deliver your 2022 event.
If you would like to find out more about what we do or enquire about our event management services,
get in touch today on Tel: +971 4 453 9676 or Tel: 050 5944226.
